Thursday, May 06, 2004

With Great Power Comes Great Marketability

OK, baseball backed down. Spiderman Logos will not appear on a diamond near you. [] Logos will, however, appear in the on-deck circles, and possibly on Bud Selig's head. []

The rest of the article is interesting: a movie-branded "ceremonial pitching rubber and home plate", to be replaced before the game starts. Baseball gets a whole $2.5 million for the deal, which will buy the Expos a mid-range infielder. If you're going to sell your soul, shouldn't you get more in return than Mark Loretta?